Corporate Social Responsability

Last class was about Corporate Responsibility, and how the public relations industry manages its CSR to work. Every business should be responsible for its own actions and should try and make our world better than it is by maintaining a self regulation. This means that sometimes businesses can make a lot of profit through different ways and some times they make decisions which have an impact on their activities, on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Corporate social responsibility is related to ethics because it has to do with what is morally correct, and where is it respectful for the environment and for the society to invest, or in other words to make business. The idea of corporate responsibility is to think about public interest, and to make a community grow and develop.

We can’t forget that every business including the public relations industry is about making money, and some ways of making money can be legal but may not be moral. A real example of a brand which does not think on corporate responsibility is Nike. It is a very successful brand and it has a huge income every year, but we must not forget about where it has its manufacturing factories and how much these poor people are earning per day, while the top businessmen are making such a huge profit out of this.

Here I am showing you a video that really interested me, because it explains and also gives examples of companies and what do they do for corporate social responsibility. The question would be which businesses do better in terms of financial issue, the ones that think about corporate responsibility or the ones that don’t?, and after answering that question to yourselves its easier to understand why Nike has their manufacturing factories in undeveloped countries where they can pay really low salaries for a whole day of work.