Becoming Famous Using New Media

Last Wednesday’s class was about new media. I’ve been thinking about new media for such a long time because I had to do a presentation on that topic, so I had to do an in-depth research on it.
From what I’ve learned new media tools are essential for any business to use as a way of social networking and communicating with a vast amount of public who they cannot reach by means of traditional media.
PR practitioners are able to reach their target easily using Social Networking Sites and information is easily spread out.

I want to share with you all a video about a British girl who started posting videos of herself singing on “YouTube”, a very famous social media network, and she managed to get the attention of musical producers in New York, and they actually hired her. Currently, she is recording her first single, and what is really amazing is the way she managed to attract the attention of many people all over the world, and this is the way she got famous.

As you can observe, new media has the power of making an unknown person famous. This is an example of how someone used new media in a positive way, but there are many cases of people who are using new media tools to destroy many organisations or people’s reputation.

There is a controversial belief about this girl called Mia Rose, about her being helped by a PR person to build her image in order to become a popular singer and to build her career as a musician. It’s very possible that a PR practitioner is actually helping her, but either way, this is a very curious example that shows how powerful new media tools can be.

My personal belief about new media is that its so powerful that it can help and at the same time be really dangerous, because anyone around the world can have their own blog and say whatever they think about any organisation or person and can really harm their reputation.