Sunday, March 29, 2009

Is a PR Degree Necessary?

The last class of the semester posed the question of the importance of having PR degree to work in the industry or if it is all about connections and personal qualities.
This particular class made me think a lot, because as we are all students studying a masters degree on PR we should all think that a degree is necessary to work in this industry, but because of my personal experiences and through asking different people working in the industry I came up with the conclusion that a degree is not the most important thing, and what really makes a difference in this industry is how you manage to understand and treat different kinds of people. Is all about people liking you, if they don’t like you for any reason they won’t hire you.

There are several aspects which I think are very important: first of all personal qualities, if you don’t have any personal qualities to offer a certain company they will not care if you have ten masters on PR. Secondly the languages, as it is very important in this industry to speak at least two or three languages: thirdly, your degree, and the last but not the less important is your appearance. This is what I personally think, and what different practitioners have told me off the record.

So to conclude this statement, I must say that it doesn’t matter how much you study or how good your grades are, because if you don’t get to know the right people, you will probably find it very difficult to have a good job.





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