Crisis management is a very big issue for every public relations practitioner, because when there is crises management there is a need of good PR work.
What we did in class was recreate a hypothetic crisis management situation, and tried to act as if it was real. We, as a whole, where divided into groups and the outcome of how all the different parts on a crisis situation where acting and how everything worked out was really interesting.
Word reputation is essential in public relations and, to sustain a positive reputation, it’s important that the public relations practitioner is aware of every situation before it happens.
“Identity programs also have great deal to do with sustaining reputation. Coherent self-presentation and consistent projection of reinforcing images help to build and maintain favourable appraisal by constituents”. (Charles J. Fombrun. Reputation. P.201)
As I mentioned the week before, the identity of an organisation or of a brand is very important in order to help with their positive reputation. The problem comes up when the identity is not coherent with their attitudes or actions and then the crisis crashes into the organisation’s face before they can even see it coming.
As the book that I’m reading currently is about reputation, I am going to quote some of Charles J. Fombrun’s words, “Reputation tends to only count after the fact, when a crisis has already hit. Then they want you for a damage control.” (p.192).
What we did in class was recreate a hypothetic crisis management situation, and tried to act as if it was real. We, as a whole, where divided into groups and the outcome of how all the different parts on a crisis situation where acting and how everything worked out was really interesting.
Word reputation is essential in public relations and, to sustain a positive reputation, it’s important that the public relations practitioner is aware of every situation before it happens.
“Identity programs also have great deal to do with sustaining reputation. Coherent self-presentation and consistent projection of reinforcing images help to build and maintain favourable appraisal by constituents”. (Charles J. Fombrun. Reputation. P.201)
As I mentioned the week before, the identity of an organisation or of a brand is very important in order to help with their positive reputation. The problem comes up when the identity is not coherent with their attitudes or actions and then the crisis crashes into the organisation’s face before they can even see it coming.
As the book that I’m reading currently is about reputation, I am going to quote some of Charles J. Fombrun’s words, “Reputation tends to only count after the fact, when a crisis has already hit. Then they want you for a damage control.” (p.192).
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