Today we had a very interesting class; we had a guest speaker who brought up very interesting points to think about. The class was about social media and how changes occur, and at the beginning he asked all of us how we thought changes happen. My personal opinion is that changes happen very slowly, and in order for something to change it has to be socially accepted so that people can change their attitudes or perceptions about a certain aspect.
The guest speaker explained his view about how changes can happen, and he talked about several real cases in which a change had happened. He argued that changing an attitude is not very important in order for a change to happen, he said it was the least important, therefore my question is; If public relations practitioners are working towards changing attitudes, can they contribute for a change to happen in society? According to the guest speaker, changing an attitude is the last thing he would do to make something change, but what I have learned throughout these two semesters is that public relations has the power to change peoples perceptions, minds and opinions. You can find evidence that support my argument in my first post, where I wrote about PR during war and I gave the example of the Israeli and Palestinian conflict. From my point of view everything is about PR, and as well as making an idea or a product to be sold, we can change people’s way of thinking, and after changing peoples opinion about something, changes slowly start to occur.
It Is true that social media nowadays is a very important tool for PR practitioners, and it may help to change people’s attitudes towards something. Facebook is a very powerful tool which has also helped politicians to win elections, like the Obama example, but not only that, but it is helping companies to sell their products through different social media platforms, such as youtube. Here you can watch a video from youtube on Obama’s campaign. This video was watched by thousands of people and this helped him win the elections. So conclusion to this class is that, yes PR can change attitudes using different tools such as social media, and here you have the example.
The guest speaker explained his view about how changes can happen, and he talked about several real cases in which a change had happened. He argued that changing an attitude is not very important in order for a change to happen, he said it was the least important, therefore my question is; If public relations practitioners are working towards changing attitudes, can they contribute for a change to happen in society? According to the guest speaker, changing an attitude is the last thing he would do to make something change, but what I have learned throughout these two semesters is that public relations has the power to change peoples perceptions, minds and opinions. You can find evidence that support my argument in my first post, where I wrote about PR during war and I gave the example of the Israeli and Palestinian conflict. From my point of view everything is about PR, and as well as making an idea or a product to be sold, we can change people’s way of thinking, and after changing peoples opinion about something, changes slowly start to occur.
It Is true that social media nowadays is a very important tool for PR practitioners, and it may help to change people’s attitudes towards something. Facebook is a very powerful tool which has also helped politicians to win elections, like the Obama example, but not only that, but it is helping companies to sell their products through different social media platforms, such as youtube. Here you can watch a video from youtube on Obama’s campaign. This video was watched by thousands of people and this helped him win the elections. So conclusion to this class is that, yes PR can change attitudes using different tools such as social media, and here you have the example.
No comments:
Post a Comment