Nowadays we can see that PR tools are being used more and more for political purposes. It’s becoming a trend that that PR practitioners make use of New Media tools to build up political campaigns and politicians positive as well as negative reputation.
In the last class, some class mates did a presentation on Obama’s campaign and it was a fabulous presentation where they analysed every single PR tool he used. Obama managed to get through all different kinds of public using a really good PR strategy, and what worries me about politics, is that sometimes a politician wins the elections just because of their creative and strategical PR campaigns and not because of their beliefs.
Obama’s and Mc Cain’s campaigns where totally different, and obviously Obama did much better selecting his PR people, but politics is not only about campaigning, politics should be much more than that. We, as a whole society, should fight and go for our beliefs, and what is happening is that people have a blind faith in media and on what the media says.
The media has the power to convince a country to support a really harmful politician. An example of this could be “Hitler”. In this case, he used propaganda to such extent that he managed people to support him. The outcomes of his campaign lead the whole country to a terrible situation.
I’m not trying to compare Obama’s campaign to what Hitler did, but what I’m trying to say is that we, as PR practitioners, have the power of persuasion and, depending on how we use this power, we can do either really great or harmful things for our society.
I want to share with you all a video from YouTube that shows exactly how PR campaigning can be distorted, and how PR people have to fight to get their message across and to persuade people. Sometimes they create good strategies like Obama’s PR people did, and sometimes their campaigns are not that successful like Mc Cain’s campaign.
In the last class, some class mates did a presentation on Obama’s campaign and it was a fabulous presentation where they analysed every single PR tool he used. Obama managed to get through all different kinds of public using a really good PR strategy, and what worries me about politics, is that sometimes a politician wins the elections just because of their creative and strategical PR campaigns and not because of their beliefs.
Obama’s and Mc Cain’s campaigns where totally different, and obviously Obama did much better selecting his PR people, but politics is not only about campaigning, politics should be much more than that. We, as a whole society, should fight and go for our beliefs, and what is happening is that people have a blind faith in media and on what the media says.
The media has the power to convince a country to support a really harmful politician. An example of this could be “Hitler”. In this case, he used propaganda to such extent that he managed people to support him. The outcomes of his campaign lead the whole country to a terrible situation.
I’m not trying to compare Obama’s campaign to what Hitler did, but what I’m trying to say is that we, as PR practitioners, have the power of persuasion and, depending on how we use this power, we can do either really great or harmful things for our society.
I want to share with you all a video from YouTube that shows exactly how PR campaigning can be distorted, and how PR people have to fight to get their message across and to persuade people. Sometimes they create good strategies like Obama’s PR people did, and sometimes their campaigns are not that successful like Mc Cain’s campaign.
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